Google vs. Facebook on Privacy and Security
Posted on Nov 16, 2011
Google vs. Facebook on Privacy and Security
Mission Paris-Deauville
Posted on Aug 24, 2011
French railway service SNCF, has just launched a brilliant online campaign to promote its sponsorship of the American Film Festival in Deauville as well as its train service that connects Paris to the beautiful village in Normandy. It’s like a disaster movie. With the climax, the hero who looks like Bruce Willis, the embarrassed/embarrassing military and a mission to accomplish. Watch the trailer and give it a try. Can you save the world?
http://missionparisdeauville.com
source : Avertblog
Read MoreFacebook wristbands for social clubbers
Posted on Aug 17, 2011
The Ushuaia Beach Hotel in the European summer clubbing capital of Ibiza has just launched an innovative campaign using RFID technology that allows users to carry out Facebook activity in the real world while on holiday. Guests can tag photos, check in on Facebook Places and share their wonderful holiday moments without carrying a computer or phone around with them (which is handy when you’re in Ibiza).
All they have to do is wear a wrist band that they are given when checking in and match it up with their Facebook profile. It’s then just a case of having a good time and swiping the wrist band at various RFID points that the hotel has set up around the resort. The benefit from the hotel’s perspective is that all these people having fun are sharing content with their friends who are likely to make a booking in the future. It really is the best type of free advertising you could ever wish for but I do wonder what sort of stuff people will share after a few drinks and if they might regret sharing it with so many the next morning. RFID technology is still rare enough in marketing campaigns but this shows that it a great way of getting people to engage with Facebook and push information back there from the real world…
Facebook integration Ushuaïa Beach Hotel from Dorst & Lesser // Social Media on Vimeo.
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